I pride myself on having a lot of great ideas, within the world of marketing and outside of it. Catch phrases, logo ideas, promo and trade show ideas, a better mouse trap, etc., I’ve had a few. Having a good idea is like a good meal…I nap after both.
But I also take as much pride in the ideas I never had….like the New Coke. That wasn’t mine. McDonald’s use of the catch phrase “I’d hit it”…Not I. No sir. How about that ‘paper clip guy’ that always showed up on your PC (go to a Mac folks!) in windows – yikes. Still not mine.
Not having these ideas has really given me the confidence to not have others. I’m strongly considering having no ideas at all for all kinds of products and businesses….and I’m offering to not have these ideas to them for no cost at all. That’s just the kind of guy I am I guess.
As a matter of fact, as a special offer to all of you reading my blog, I would like to offer to you to have NO IDEAS at all at NO COST. This offer is only good for as long as I remember that I made it or until I have forgotten I made it…whichever comes first or last.
Having said that….if you do want to discuss any ideas regarding your business I would be pleased to do so and charge you only for ‘the good stuff’. Cost would be 2 cents plus HST.
Oh…and I won’t even mention the fact that I was too young to not have the idea about creating the Edsel!
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