One of the most frequently asked questions I get asked from my clients when working with them on a direct marketing project is “What is a good direct mail response rate these days?”. While you should have expectations related to these direct mail response rates and statistics but you shouldn’t live and breathe by these [...]

Limited Time for Motivation A limited time offer can often move the skeptic and procrastinator from prospect to customer. Because putting a drop dead date on an offer frequently will move that hesitant person to action. If there is only a short time to take advantage of a special opportunity – often you will enjoy [...]

I found this at ted.com and find it very interesting…take a look. Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in [...]

1. You don’t have to advertise like a Big Business. Design your advertising to produce sales …now. One way to accomplish this is to always include an offer in your advertising – and an easy way for prospective customers to respond to it. 2. Offer a Cheaper Version – Some prospective customers are not willing [...]

Do: Use direct mail as part of your regular marketing because it is one of the most cost effective ways to reach your target audience. Do: Make your direct mail simple and easy to read. It can be as inexpensive to produce as postcard or flyer, or as elaborate as a 4-color gift box with [...]