The Bridal Guide Case Study
The Bridal Guide is an online resource and printed magazine in the wedding industry. They came to Bamboo when starting their business with a ton of experience but needed to create a new brand and be able to take a leadership role in driving this very competitive industry. They were willing to be innovative with their business growth but needed to experience a massive learning curve in their knowledge base relating to today’s marketing.
We worked with The Bridal Guide team create their brand; design and print their promotional material; design their printed magazine; implement an e-commerece solution for their advertisers; set up and brand social media marketing sites and helped them run campaigns. We then trained The Bridal Guide team to properly use their new systems and social media marketing sites, to create content for their new marketing strategies, and to grow their social sites to increase readership.
The Project Results
Joe and Trula dove right in and learned how companies market their businesses both online and offline. The Bridal Guide team learned how to drive traffic to increase their client base through the concepts of SEO, pay-per-click, social media marketing, video marketing, and content marketing. They are now equipped to engage their community and enjoy the journey. Joe and Trula are amazing owners and are taking The Bridal Guide to new levels.
The Bridal Guide
The Bridal Guide
Wedding Industry Vendors
Bridal shows in Toronto Ontario are a great way to kick-start your wedding planning. You’ll find all the things you’ll need to have done and more. Find one near you now and remember to pick up your copy of The Bride Guide!
“Bamboo Marketing has become part of The Bridal Guide team. Our 6am strategy meetings have helped The Bridal Guide team grow and be one of the industry leaders in the wedding industry. From business strategies to marketing concepts, Bamboo Marketings team have always been available to help The Bridal Guide Team grow. Thank you, Bamboo Marketing.” ~Joe Plati Co-Owner of The Bridal Guide.
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